The relentless expansion of technology and growth of the service economy has changed all of that.
|Keep on smilin'|
...what would it mean for a New Zealand dairy company that is seeking to do increase its business in Asian markets? They might be aware that the return on assets is only 7 percent for farming, 9 percent for powder plants whereas it is 17 percent for marketing and even 29 percent for R&D and processing.Which is where it gets interesting. There seems to be agreement that increasing our R&D spend is a good thing, but we need to make sure we take advantage of it. On the other hand, there are also lots of people who seem to think New Zealand should focus on the middle of the curve.